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EB Games retains Intercept Group
By Adnews Staff
Video game retail chain EB Games has hired Intercept Group of Toronto as its sampling agency of record. The assignment includes marketing and branding initiatives including product sampling, in-store media and point-of-sale campaigns intended to increase the profile of the EB Games brand in Canada, particularly among teens and young adults.
"Gaming is not just an activity, it's a passion for gamers of all ages, especially among the 18- to 34-year-old Millennial audience," said John Watson, vice-president of product experience, engagement and retail space at EB Games. "As the number one video game retailer across Canada, we continue to look for ways to surprise and delight this ever-growing audience of gaming fans. We believe Intercept Group is the right agency partner to help us continue to deliver upon this."
EB Games is a division of GameStop.