Lg2boutique of Montreal has been hired by Sexy Hair Concepts of Los Angeles to update its product packaging and develop two new sub-brands. This is the agency's first international client. The firm won the account in a selection process involving five US-based agencies. "To take our packaging to the next level we knew we needed the expertise of a small agency that put a lot of their focus into the details," said Karina Lutzy, director of marketing at Sexy Hair Concepts. "It was also important for us to work with people that could adapt and create a better balance between our European sensibilities and the big and bold side normally associated with American products. We found both of those attributes at Lg2boutique and are extremely happy with this new collaboration."