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Mercedes-Benz begins touring Smart promotion
Mercedes-Benz Canada has begun a national tour as part of its Smart City Project promotion. The tour will travel to nine Canadian cities to promote the 2013 Smart Fortwo and its electric version. Consumers who test drive a vehicles at one of these events and then goes on to make a purchase will receive a $500 gasoline card. Attendees can also sign-up for test drives at their home or workplace. The company will plant a tree for every customer test drive. The promotion will also work to raise awareness of the Smart City Project, which began in May and is intended to inspire residents to share ideas that will improve urban environments. The tour began in Victoria and Vancouver and will conclude in Toronto on Sept. 30. "The launch of the highly anticipated Smart Fortwo electric drive will extend Smart's pioneering position as it will be the lowest priced zero-local emission electric vehicle in Canada," said Tim Reuss, president and CEO of Mercedes-Benz Canada. "We are pleased to offer enthusiasts and potential customers alike the opportunity to test drive this game-changing vehicle, and look forward to visiting many different communities and continuing a dialogue that examines how we can all work together to improve our urban environments."