Speakers conference TEDxToronto has retained Pilot PMR as its public relations agency of record for a second year. The firm won the account in a request-for-proposals process involving an unknown number of contenders. "Pilot PMR helped TEDxToronto amplify Toronto's ideas worth spreading in 2011 so I'm very confident that the team's experience with the conference and insight into influential brand communications, along with media relations lead Siri Agrell, will help solidify our position as the most impactful ideas conference in Canada," said Jodi Brown, marketing lead for TEDxToronto. The event will take place on Oct. 26.
In related news, the conference has introduced a new website at TEDxToronto.com. The site, developed by JetCooper, The Working Group and Biz Media, includes information about the event and video profiles of this year's speakers. "Under incredibly tight deadlines Jet Cooper and The Working Group designed and developed a cutting edge website that uses responsive design to deliver a custom experience for screens of all sizes," said Brown.