Colliers retains Ariad Communications
Vancouver-based commercial real estate company Colliers has appointed Ariad Communications of Toronto its marketing agency of record. Ariad won the account in a review involving an unknown number of agencies. "We were impressed by Ariad's professional approach and the sophistication of their B2B strategy," said Lex Perry, director of marketing at Colliers. "We believe they have the smarts to deliver creative and content that will truly strike a chord with our clients."