Royal Canadian Mint breaks War of 1812 campaign
The Royal Canadian Mint has released a new television commercial promoting the recently-released War of 1812 two dollar coin, issued to mark the 200th anniversary of the conflict. The ad is the first in a series of five, developed by Cossette of Montreal. The national, bilingual campaign will roll out over a period of two years and will include television, radio, web, print and mobile advertising. "We were won over by the platform proposed by Cossette, who, for the first time ever, used the Royal Canadian Mint's products themselves as the story's protagonists," said Patrick Hadsipantelis, vice-president of marketing and communications at the mint. "The campaign Cossette has created meets all our needs and can be adapted to a variety of platforms. It's just what we had in mind."