Air Transat has begun an online component of its ongoing campaign promoting its flights to Europe. The initiative, developed by Cossette, makes use of an HTML5 web banner designed to run on the tablet edition of the Globe and Mail. According to the company, this is the first time this type of banner has been developed. The banner, which will run until July 20, takes the form of a game in which users must tilt the tablet to fly an airplane through a maze of clouds. Completing the maze results in entry into a draw for a $2,000 Transat Holidays travel certificate. "It was a very stimulating challenge for our team, who really had to dig deep and explore all the possibilities to come up with the high-quality product we present today," said Malik Yacoubi, vice-president of mobile marketing at Cossette. "It's never easy to pioneer the development of this type of project. We're lucky to have a lab at Cossette and a multidisciplinary team that works outside of our daily operations. This type of think tank enables us to work on these types of projects, to explore things that have never been done before and, as a result, continually give our clients innovative products that are fully adapted to their needs."