Scotiabank conducts Richness Is promotion with Maclean's
Scotiabank recently conducted a joint promotion with Maclean's magazine as part of its ongoing "Richness Is" campaign. The national promotion encouraged consumers to submit personal stories, photographs and videos that "Define the moment you felt proudest to be Canadian -- because richness is... Being Canadian." The promotion included exposure on Rogers digital, print and radio properties. The user-generated content was posted online at <http://moments.macleans.ca> leading up to Canada Day on July 1. A selection of the stories is also running in the Canada Day issue of Maclean's. "Roger's Publishing is very proud of this innovative and integrated program with Scotiabank," said Jeff Barlow, senior director of innovation and marketing solutions at Rogers Publishing. "It allows both Maclean's and Scotiabank to celebrate and be part of the diverse stories of 'richness' that Canadians, old and new, experience."