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Rogers restructures magazine operations
By Adnews Staff
Rogers Media of Toronto has begun a restructuring of its magazine operations. Beginning in January 2017, Flare, Sportsnet, MoneySense and Canadian Business magazines will be converted into exclusively digital publications. The web-based and mobile application-based editions will feature new content daily.
Maclean's magazine will reduce its print production schedule to monthly, while Chatelaine and Today's Parent will be released only six times per year. The print editions will be augmented with digital content. Hello Canada will remain a weekly print publication.
According to the company, Rogers Media will now focus on English-language consumer brands covering entertainment, lifestyle, parenting, news and sports. The company plans to divest itself of all business-to-business publications, as well as French-language magazines Châtelaine, LouLou and L'actualité.
"It's been clear for some time now that Canadians are moving from print to digital, and our job is to keep pace with the changes our audiences are demanding," said Steve Maich, senior vice-president of digital content and publishing at Rogers Media. "We are so much more than a collection of magazine brands, and we've seen rapid growth on our digital platforms over the past few years. Now is the time for us to accelerate that shift."