Automaker Audi Canada of Ajax, ON, has signed a three-year sponsorship agreement with the Toronto International Film Festival. The deal will make the brand the official automotive supplier of the event. Audi will also be a sponsor of the organization's year-round programming at the TIFF Bell Lightbox theatre in Toronto. "Audi is a world leader in the design, production and development of luxury automobiles," said Wolfgang Hoffmann, president of Audi Canada. "Our company has long supported the world of arts and cinema. Our announcement today underscores this affiliation and allows us to showcase our passion for design during what has become one of this country's most important cultural festivals. The Toronto International Film Festival is the preeminent festival in Canada and we are pleased to formally announce this long-term, strategic alliance."