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Labatt conducts golf cart campaign for Michelob Ultra

By Adnews Staff

Labatt has begun an out-of-home campaign at golf courses in Ontario and British Columbia in support of the Canadian launch of Michelob Ultra. The campaign makes use of digital displays mounted to golf carts that display ads and allow players to order the product directly from a cart. The campaign is being managed by Abcon Media of Toronto.

June 5, 2012

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