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Abcon Media readies golf cart advertising system
Toronto-based Abcon Media has signed an agreement with US-based 2aTee Golf Media to be the exclusive Canadian media provider for an inventory of digital out-of-home advertising displays at golf courses nationally. The ads, which will go into circulation next month, will appear on golf cart mounted GPS systems. The inventory will consist of approximately 3,500 screens at approximately 50 golf courses. The company estimates this will result in approximately 21.6 million impressions per month.