Unilever conducts Real Men Challenges campaign
By Adnews Staff
Unilever Canada has begun a promotion for its Dove line of skin care products for men. The "Dove Men+Care Real Man" initiative involves hockey players Wendel Clark and Guy Carbonneau, who will participate in a series of three challenges. Clark will attempt the tasks at Air Canada Centre in Toronto, while Carbonneau will be located at the Bell Centre in Montreal. During the first challenge, the two players will compete to see who can serve the most beer during and intermission. In the second challenge, they will compete to see who can sell the most programs before a game. In the third they will compete at arena organ playing. Videos of each challenge will be posted online at