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Unilever conducts Real Men Challenges campaign

Unilever Canada has begun a promotion for its Dove line of skin care products for men. The "Dove Men+Care Real Man" initiative involves hockey players Wendel Clark and Guy Carbonneau, who will participate in a series of three challenges. Clark will attempt the tasks at Air Canada Centre in Toronto, while Carbonneau will be located at the Bell Centre in Montreal. During the first challenge, the two players will compete to see who can serve the most beer during and intermission. In the second challenge, they will compete to see who can sell the most programs before a game. In the third they will compete at arena organ playing. Videos of each challenge will be posted online at and . On March 3, Unilever will release a new television campaign for the brand also featuring Clark and Carbonneau. "The Real Man Challenges are about showing that hockey greats, just like everyday guys, play multiple roles in life, whether it's being an awesome dad or performing for hockey fans in a whole new arena," said Sharon McLeod, marketing vice-president at Unilever Canada. "Wendel and Guy demonstrate the great qualities shared by real men today, including a passion for doing whatever it takes in every venue of life."

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