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Reebok breaks new campaign with Toronto event

Athletic footwear company Reebok will conduct a street promotion in Toronto today as part of its international "The Sport of Fitness" campaign. During the event, which will take place at Yonge and Dundas Square, a branded shipping container being lowered to the street to signify the arrival of the campaign. A group of 250 people will then perform a "fitness-inspired routine" while athletes demonstrate a workout. Similar events have already taken place in New York and Paris, with future events set for London and Tokyo.

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