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Canada Bread Company begins white bread promotion

Toronto-based Canada Bread Company has begun an online contest promotion in support of white bread. The promotion, called "The Dempster's Great White Bread Taste-Off," is being conducted through the brand's Facebook page. Consumers are invited to submit recipes and photographs involving white bread. The winner will be selected by a judging panel on the basis of taste appeal, presentation, originality and recipe name. The grand prize winner will receive $10,000 in cash. "Canadians love classic, great-tasting food, which was the inspiration behind The Dempster's Great White Bread Taste-Off," said Talia Lysiak, marketing manager at Canada Bread Company. "There's also some varying opinion around what sandwich classic, grilled cheese or peanut butter and jelly, takes top spot for the most irreplaceable white bread favourite. We're excited to see what delicious creations the contest will inspire."

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