Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Subway conducts Commit to Fit Pledge promotion

Fast food chain Subway has begun a new promotion called the "Commit to Fit Pledge." During the initiative, the company will encourage consumers to take a pledge to adopt a more healthy and active lifestyle via its Facebook page. Consumers who take the pledge will also be entered into a draw for a grand prize of $10,000 and a $500 Subway gift card. Entrants can also complete an "Act of Fitness" in three categories, nutrition, exercise and wellness, for a chance to win one of two $100 cards each week. The promotion will run until Sept. 30. The campaign was developed by Veritas Communications of Toronto, with creative and digital support from KBS&P and media buying from Carat Toronto.

« Back Next »

Related stories Comments