National Public Relations has begun a fundraising campaign intended to establish a unit called the Luc Beauregard Centre of Excellence in Communications Research at the Concordia University John Molson School of Business in Montreal. The centre is intended to foster exchanges between academics and the marketing and communications industry to better understand the role of communications in business. The centre will fund two doctoral fellowships annually and conduct a speaker series every two years. "We are grateful for this gift initiated by National Public Relations and are proud to play a prominent role in the expansion of knowledge in strategic communications research," said Marie Claire Morin, vice-president of advancement and alumni relations at Concordia. "This tremendous initiative, which blends doctoral studies and commerce, aligns perfectly with Concordia's academic priorities to deliver outstanding teaching and research programs."