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Carlsberg Canada hires Strategic Objectives

Beer company Carlsberg Canada has retained Strategic Objectives of Toronto as its public relations agency of record. The agency won the account after working on Carlsberg's launch of its new Grimbergen Dubbel Draught product in Canada last October. The assignment includes PR, media relations, social media activities and consumer engagement programs for brands including Carlsberg, Kronenbourg, Kronenbourg Blanc and Somersby Cider. "After witnessing the creativity and sales success Strategic Objectives brought to the launch of Grimbergen last year, we knew the firm was the perfect choice for the many PR, social media and consumer engagement programs Carlsberg Canada has on tap moving forward," said Nick Relph, director of marketing at Carlsberg Canada. "With their strategic thinking and deep experience in the beverage alcohol sector, we couldn't be more excited to continue working with the Strategic Objectives team."

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