Website roundup
By Adnews Staff
Beer maker Carlsberg Canada of Oakville, ON has launched a new website at <http://www.carlsberg.ca>. The site, developed by Espresso of Toronto, includes a blog that will cover popular culture, sports, upcoming brand events and other topics. The site also features a tool that allows visitors to find a list of bars, restaurants and stores that sell Carlsberg beer in their neighbourhoods, as well as indications of where promotional events, sampling programs and contests are occurring. "We had two things in mind when we developed the site," said Jacquelyn Cyr, CEO of Espresso. "Creating a great digital experience, and an experience that is worth being shared. By blending entertainment and information in formats and mediums Carlsberg consumers enjoy and use, we've made Carlsberg.ca a site worth visiting."