Carlsberg begins Big Wedding Bash contest
Beer company Carlsberg Canada has begun a new promotion in Ontario called the "Carlsberg Big Wedding Bash." Engaged couples can enter the contest at <http://www.bigweddingbash.ca>. Three finalist couples will be selected through online voting and other criteria such as originality and creativity. The final voting period will run from Aug. 24 to Aug. 31. The winners will receive a wedding for 1,000 attendees, including bachelor and bachelorette parties, invitations, an event venue, a photographer, a live band, wedding rings, dresses, tuxedos, flowers, food and beer. "We wanted to create an integrated campaign designed to not only enhance awareness of Carlsberg as an import brand but more importantly stimulate trial and engage and reward our consumers," said Becky Kwaitkowski, brand manager at Carlsberg Canada. "Carlsberg's talent for providing extraordinary experiences is going to make the Carlsberg Big Wedding Bash an event to remember."