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Frito Lay conducts Doritos Late Night Custom Concert Tour contest

Frito Lay Canada has begun a contest promotion in support of its Doritos brand of tortilla chips in association with concert promoter Live Nation. The contest supports the launch of two new flavours of the chip: the Late Night All Nighter Cheeseburger and the Late Night Last Call Jalãpeno Popper. Consumers can enter the contest at <> or at the brand's Facebook page. Six winners will receive a Doritos Late Night Custom Concert Tour prize package, which includes tickets to ten Live Nation concerts of their choice, VIP entrance to the shows, T-shirts from each show and cash to spend on travel and accommodation, as well as special experiences including meetings with musicians, a backstage tour, sound check access, autographed merchandise, media passes, green room access, or front row seats. The contest will run until Aug. 23. "No matter what you're up to with friends and family this summer, everyone enjoys a late night snack," said Tony Matta, vice-president of marketing at Frito Lay Canada.  "Not only do we want to satisfy late night appetites, we're giving six lucky Canadians control and the chance of a lifetime to make their dream concert experiences come to life." Frito Lay Canada is a division of PepsiCo Foods Canada.

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