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Toronto-based fashion and shopping website has added a series of online videos to its website. The videos cover topics including celebrity style advice and new trends, as well as branded and sponsored videos. The videos are also posted to and other social media sites. The new features coincide with the site's expansion into the US. "When it comes to video, has the highest reach of any women's site in Canada," said company founder Jonathan David. "Our content features celebrities and tastemakers, which draws in huge numbers and can be quite valuable to our partner brands. An advertiser who is serious about video can't afford to ignore" The first companies to make use of this form of advertising are The Body Shop Canada and Suzy Shier.

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