Boston Pizza hires High Road Communications
Boston Pizza of Richmond, BC has retained Toronto-based High Road Communications as its public relations agency of record. The firm will work to integrate Boston Pizza's current marketing campaigns and to conduct stand-alone consumer public relations. "High Road not only has relevant experience and meaningful relationships with media, but also a dynamic team that brings flare and creativity to the Boston Pizza brand," said Perry Schwartz, director of communications at Boston Pizza International. "We met with several agencies through the RFP process, but High Road stood out from the pack right from the initial pitch with their fresh new strategy and ideas."