Mac's Convenience, Couche-Tard debut mobile marketing system
By Adnews Staff
ISign Media Solutions has introduced an interactive mobile advertising service in 1,201 Canadian Mac's Convenience and Couche-Tard locations. The service sends advertising messages related to store products and promotions to Bluetooth-enabled mobile devices carried by consumers within 300 feet of each participating store. The system also gathers information on shopper preferences and behavior. "Once advertising content is delivered through our solution it can be used to its full potential, helping Mac's and Couche-Tard stores engage with and draw in more consumers who are nearby and primed and ready to purchase," said Alex Romanov, CEO of ISign. "With access to confirmed shopper data and analytics, ISign will help Mac's, Couche-Tard and other advertisers paint the most accurate picture of shoppers to date."