Victoria-based online multimedia distribution company SendtoNews.com has launched a new service that allows clients to insert corporate branding into its sports videos. Users of the service can make annual or seasonal buys for sports content aimed at specific local markets, paying according to how often the video is downloaded by broadcast media and or posted online. "We've taken a new approach to sports content advertising," said SendtoNews.com CEO Greg Bobolo. "We are using our platform to consolidate regional sports video content as a new and fresh inventory for blue chip brands seeking access to coveted local markets with scale. Using in-video branding, we provide major advertisers access to millions of traditional broadcast and online viewer impressions. A media buy on SendtoNews provides PVR-proof brand exposure to traditional sports broadcast viewers as well as digitally via corresponding broadcast, print and radio web properties."