Rogers signs distribution agreement with Groupe TVA
By Adnews Staff
Rogers Communications of Toronto has formed an agreement with Groupe TVA and Sun News to offer TVA Network, TVA Sports and Sun News content to Rogers customers. The agreement includes on-demand content, mobile rights, access to TVA Sports and continued distribution of Sun News. In the future, the agreement will also include French-language on-demand content from TVA on-demand provided to on mobile and Rogers Anyplace TV customers. "Our objective is to provide our customers with world-class content and offer them the opportunity to experience that content where, when and how they want to watch it," said David Purdy, vice-president of video products at Rogers. "The future of television is availability, not exclusivity, and that's exactly what this deal is about. We're excited to bring French-language programming to markets outside of Quebec, but also to provide our Quebec customers more access to content they want, on multiple devices with TVA on-demand."