Direct Access of Burlington, ON has launched a new business unit called Direct Access Mobile that will specialize in mobile marketing and communications. Its services will include text messaging, mobile website development, mobile ad campaigns, smartphone applications development and mobile search marketing. The unit is headed by president Josiah Shelley, formerly founder of Up2Date Communications. "Mobile device usage is growing faster than the Internet," said Lawrence Galoni, CEO of Direct Access. "Mobile is mainstream and no marketing mix is complete without it. Our clients have been discovering that no channel has ever had better precision, immediacy and on-the-go attention to build viral support and sustain group rallying power. This new team complements our expertise and allows for next-practice focus."