Canada Dry Mott's breaks new Dr Pepper campaign
Canada Dry Mott's has begun a new advertising campaign for its Dr Pepper beverage brand. The television commercial depicts a number of Dr Pepper consumers wearing maroon t-shirts displaying slogans such as "I'm a dreamer" and "I'm a fighter." The ad, called "Always One of a Kind," was created by Deutch LA and will air on Comedy Network, Much Music, MTV, TSN and Space. As part of the launch of the campaign, the company gave away 2,323 free bottles of Dr Pepper through its Facebook page on Feb. 29 to mark the leap year. "Dr Pepper and its 23 flavours have been one of a kind for over 125 years," said Carol Anne Gower, vice-president of marketing and business development at Canada Dry Mott's. "This new campaign was created to celebrate the uniqueness of every one of our Dr Pepper fans."