CAMPAIGN HOUSE FORMS TWO DIVISIONS
By Adnews Staff
Campaign House Worldwide of Toronto has set up two new divisions called Servo World Interactive Media and D'Marketing. S.W.I.M develops Web sites and interactive products such as presentations, training modules, kiosks, catalogues, research files and information brochures all on CD-ROM and CD-I platforms. The division works in partnership with Multimax of Montreal. S.W.I.M is headed by Campaign House chair Richard Truman and Multimax owner Allan Lafrance. Clients include Bombardier, Diner's Club, Allied Signal Aerospace Canada, The Financial Post DataGroup, Montreal Stock Exchange, Remax and Panasonic. D'Marketing handles direct marketing and is headed by Lisa Middlestadt. The agency has been involved in direct marketing for four years, but this is the first time it is being operated as a separate division. Campaign House has also established a design only studio, called Graphixx, to provide design and graphic services for clients looking at packaging needs or corporate signature development.