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Panasonic Canada releases new television commercial

Panasonic Canada has released the first television commercial in its new "HD Moments" campaign, which is tied to the company's sponsorship of the Canadian alpine ski team. The 30-second ad consists of footage filmed by five members of the team using Panasonic high-definition camcorders. The campaign was developed by The Hive Strategic Marketing of Toronto. "The quality of the visuals in this ad, together with the fact that it was shot by nonprofessionals, conveys a powerful message about the Panasonic brand," said agency president and CEO Andy Krupski. "It tells us that anyone could get similar results from Panasonic HD technology and capture their own defining moments to be relived again and again."

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