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Optimum joins Citizen Relations

Optimum Public Relations of Toronto has joined with three other agencies to create a new international public relations agency called Citizen Relations. The other participants are PainePR of the US, as well as UK agencies Band & Brown and Brando. All four are all members of the EDC Communications group of companies. Regionally, the agencies will operate as Citizen Paine, Citizen Brando and Citizen Optimum. According to the group, the new entity also has strategic alliances with Jeffrey Group, SPRG and Creative Crest in Latin America, the Asia Pacific region and India, respectively. "Citizen Relations is engineered to bring our award-winning regional brands, talent and service model to a global scale," said Daryl McCullough, chairman of Citizen Relations. "We leverage the full suite of assets available to modern communications professionals, from traditional media and influencers to social media and digital offerings, along with the always-on reputation and brand management that companies are seeking. Citizen Relations is not another loosely-formed agency network. Our lead partners share common ownership, and together we've created an innovative global collaboration model that provides focused resources, an innovative organizational model, and fresh insight-based thinking that PR clients, regionally and globally, need to meet complex communications challenges today and tomorrow."

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