Representation roundup
By Adnews Staff
Astral Digital has been retained as the exclusive Canadian advertising sales representative for Disney Interactive Media Group. Astral will now handle Canadian ad sales for sites including Disney.com, MarvelKids.com, Family.com, FamilyFun.com, Kaboose.com, BabyZone.com, FunSchool.com, AmazingMoms.com, Go.com and WonderTime.com. "Thanks to the addition of Disney's websites, Astral Digital substantially strengthens its current range of web content for children and families," said Stephane Goyette, vice-president of Astral Digital. "This is a complementary addition to our existing offer, which includes Vrak.tv, CanalVie.com and Family.ca, and it will help us improve our reach of these target groups, which are particularly prized by advertisers."