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Veritas Communications launches Growth & Innovation Lab
By Adnews Staff
Veritas Communications of Toronto has appointed Nicola Moore to the position of chief strategist of its newly-formed Growth & Innovation Lab. The intent of the new unit is to combine public relations and advertising in an effort to provide better account service.
"Veritas has built its reputation on the biggest creative ideas, while constantly pushing for continuous improvement and developing the innovations that will keep us ahead of the curve," said Krista Webster, president of Veritas Communications. "Nicola is the first of what will be many announcements in the development of our Growth & Innovation Lab, which will become the cerebral cortex of our agency, housing insights, strategy, creative innovation, digital, influencer and social measurement, events and publicity."
Moore was most recently executive director and global catalyst community leader at GolinHarris. Prior to joining GolinHarris in 2006, she was a vice-president at Optimum Public Relations. She has also held the position of vice-president at MS&L and Weber Shandwick.