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Sponsorship roundup

Sun Life Financial has signed a sponsorship agreement with the Canadian Football League. During the CFL playoffs, which will start on Nov. 13, and during the Grey Cup game, player jerseys and sideline signage will display the Sun Life logo. "This sponsorship with the CFL is a great fit with our brand," said Mary De Paoli, senior vice-president and chief marketing officer at Sun Life. "Canada's Grey Cup is one of the most viewed events of the year, captivating millions of Canadian viewers and reaching fans in communities from coast to coast."

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