Canadian Women's Foundation retains Fleishman-Hillard
By Adnews Staff
The Canadian Women's Foundation has appointed Fleishman-Hillard Canada its public relations and communications agency of record. The agency will develop a marketing communications plan intended to raise awareness of and engagement with the foundation. The program will also seek to educate the foundation's target audience of 35- to 60-year-old women about how they can help give other women and girls an opportunity for a better life. "Fleishman-Hillard stood out for having a small agency heart while operating a national, multi-office organization," said Beverley Wybrow, president and CEO of the Canadian Women's Foundation. "Their passion and understanding for our business combined with their ability to assemble a cross-Canada team of professionals are only two of the reasons we selected them as our public relations partner." Fleishman-Hillard will be work on the account in association with DDB Canada, 12thirteen Design and Concrete Design.