Travel Alberta readies new brand campaign
By Adnews Staff
Travel Alberta is preparing a new tourism marketing campaign that focuses on the experiences and natural beauty that can be experienced in the province. The first phase of the new brand campaign will begin next month with winter consumer campaigns in the United States and Canada. The campaigns include television commercials, print advertising, social media activities and a new website at <http://wwwremembertobreathe.com>. The 60-second television commercial features images of various Alberta landscapes and uses the tagline "Remember to breathe."
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