Astral Radio readies streaming music service
By Adnews Staff
Astral Radio is preparing to launch an on-demand streaming music and music video service. The service will be available online and on mobile devices and will include content from music labels Universal Music Group, EMI Music Canada, Sony Music Entertainment Canada and Warner Music Canada, as well as representation organization SOPROQ and distributor Independent Digital Licensing Agency. The service will launch this fall on Virgin Radio stations in Toronto, Montreal, Edmonton, Calgary and Vancouver, as well as on the NRJ network in Quebec and various Astral Top 40 formatted stations. "Astral Radio continues its long history of innovation in the digital space and we are excited to be the first radio broadcaster in North America to bring this on-demand offering to Canadian music fans in both English and French," said Charles Benoit, executive vice-president of Astral Radio.