Sponsorship roundup
By Adnews Staff
Pizza chain Papa John's International has signed a sponsorship agreement with the National Football League to become the official pizza sponsor of the NFL in Canada. The company is already the exclusive pizza sponsor of the league in the US. During the multi-year Canadian deal, Papa John's will have category exclusivity and right to use NFL and club logos and trademarks in marketing and advertising. There are 53 Papa John's locations in Canada. "The National Football League is growing in Canada and so is Papa John's, and that makes this deal a win-win-win for the NFL, Papa John's and our customers," said Andrew Varga, the chain's chief marketing officer. "Papa John's, our franchises and our customers in the United States have benefitted greatly from our sponsorship of the NFL, and we're confident that expanding our official sponsor status to include Canada will score big for our brand and customers in there."