Sponsorship roundup
By Adnews Staff
Toyota Canada has signed a sponsorship agreement with the Winnipeg Jets hockey team. The agreement includes an in-ice logo, branding on rink boards and behind the visitors' bench, as well as a 30-second ad on the arena scoreboard. Toyota will use the exposure primarily to promote the 2012 Camry, for which the company will also run a 30-second television commercial during the CBC national broadcast of the team's season opener this weekend. "The debut night of the Jets is very special not just for Winnipeg but for all of Canada because NHL hockey, which is loved so passionately in this country, is returning to a major Canadian city where it belongs," said Stephen Beatty, managing director at Toyota Canada.
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