Pizza Pizza has signed an agreement with True North Sports & Entertainment to become a sponsor of the Winnipeg Jets and MTS Centre. The company will have onsite concessions at the arena selling pizza slices during Jets home games. "Winnipeg is a thriving city with a growing business community and a diverse population," said Pat Finelli, chief marketing officer at Pizza Pizza. "We're big sports fans and are excited to team up with the Winnipeg Jets as they look to make magic for fans and the community. This partnership is about doing good work together to benefit fans and to have fun as a team. That is what we are all about. Plus it will surely have a positive impact on our business in the region."