Voxx Sports retains Blackjet
Voxx Sports of Toronto has appointed Blackjet, also based in Toronto, its agency of record. Blackjet will develop a launch campaign for Voxx's line of mouthguard products in Canada and the US. Blackjet has previously worked for Voxx on the company's brand identity, strategy and website. "It took a long time to find an agency with ideas that excited me," said Jay Dhaliwal, CEO of Voxx Sports. "Blackjet's multi-disciplinary approach and knowledge of the digital space really impressed me. Their online and social media strategy, as well as the team's fearless approach to idea generation made them the perfect fit to launch this brand."