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Yellow Pages NextHome conducts Life Moments campaign

Yellow Pages NextHome has begun a campaign called "Life Moments" intended to introduce the brand to consumers. The company, formerly called Wall2Wall Media, specializes in providing media and online advertising services to the real estate industry. The campaign depicts the search for a new home as a major life event, along with marriage, childbirth, graduation or getting a new job.

The campaign and the rebranding were developed by Blackjet of Toronto. It consists of national print and digital advertising, along with 30-second radio commercials in Vancouver and Toronto. Media buying is being managed by Media Experts.

"We conducted in-depth research to understand what triggers a move," said Rob Galletta, managing partner at Blackjet. "We honed in on the insight that a move is almost always ignited by a major life moment. And expressing these life changing moments creatively is what we wanted to highlight in this new campaign."

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