Porsche resumes Camp4 Canada promotion
By Adnews Staff
Porsche Canada of Mississauga will resume its Camp4 Canada promotion in January. The initiative is part of the company's efforts to depict its cars as all-season vehicles. The promotion will take the form of a series of by-reservation events at Mecaglisse, a snow- and ice-driving facility outside of Montreal, during which attendees can learn winter driving skills in a collection of Porsche Cayman and 911 Carrera vehicles. The events are being supported by a larger marketing campaign which began this week at <http://www.porsche.ca> and at dealerships. "We are very excited to be hosting a Camp4 for the second time in Canada," said Joe Lawrence, president and CEO of Porsche Canada. "Porsche has long provided drivers the skills to drive with precision, performance and mastery in all kinds of adverse conditions. This year, on top of the three-day Camp4 program, we are upping the ante. Drivers who have previously completed Camp4 or another Precision-level Porsche Sport Driving School course can step up to Camp4S, which incorporates an additional snow-and-ice track, even higher speeds and more challenging exercises."