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Porsche Canada conducts roadshow program

Porsche Canada of Mississauga has begun a promotional initiative called the "Porsche World Roadshow." The promotion will take place at Mosport International Raceway near Toronto until April 23. During the nine-day initiative, 350 prospective buyers will be invited to take part in driving exercises intended to demonstrate the capabilities of the company's vehicles. "The Porsche World Roadshow is a large, ambitious event, but we believe it is a very effective use of our marketing dollars," said Jasmin Rawlinson, marketing director at Porsche Canada. "Experience with the roadshow in other countries has proven the best way to sell Porsches is to put people behind the wheel. This way, they experience for themselves just what makes our vehicles so special."

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