Website roundup
By Adnews Staff
Porsche Canada has added a new section called Winter Sports to its website at <http://www.porsche.ca>. The site promotes the company's vehicles as suitable for year-round use, depicting them as able to cope with Canadian winter weather. "There is no rule against driving a Porsche in the winter," said Joe Lawrence, president and CEO of Porsche Canada. "To the contrary, a Porsche performs strongly and safely whatever the season. We want to change the perception in the minds of prospects who may believe a Porsche would be impractical during a Canadian winter. The value proposition improves when they realize a Porsche can be driven year round." The site is part of a larger marketing effort that will include direct mail, email, print advertising and dealership materials.