British Columbia Egg Marketing Board hires TBWA Vancouver
By Adnews Staff
The British Columbia Egg Marketing Board has retained TBWA Vancouver as its agency of record. The assignment includes strategic planning, creative development, production, media planning and media buying. TBWA won the account in a month-long pitch process involving an unknown number of firms. "We are impressed by their depth of consumer understanding and their strategic acumen," said Grace Cho, communications and marketing Coordinator for the board. "We look forward to applying that and their creative capabilities to our business." The board is a non-profit organization representing 132 egg farmers in British Columbia.
« Back Next »
Comments
blog comments powered by Disqus