Dufferin Mall hires Brees Communications
Toronto shopping centre Dufferin Mall has retained Brees Communications, also based in Toronto, as its agency of record. The assignment includes creative, planning and media services. Brees is currently developing a branding campaign that will promote recent changes at the mall. That initiative will begin next month. "We looked for a strategic partner with a strong creative track record in retail," said Tatiana Shovkun, marketing director at Dufferin Mall.