Dufferin Mall conducts Change Could Make You Famous campaign
By Adnews Staff
The Toronto-based Dufferin Mall has begun a print and out-of-home campaign to promote its recent renovations. The campaign, which will run through September, features stories of personal change submitted by customers. The submissions were gathered in an earlier phase of the campaign called the "Change Could Make You Famous" contest. The winners, selected in written and photographic categories, received gift certificates from the shopping centre. "Dufferin Mall has a new look and spirit and has changed for the better," said Lana Vukelic, general manager of the mall. "But we felt the transformation was not complete without learning how lives of people in the community have changed along with us. That is why we devised the Change Could Make You Famous campaign."