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Hillcrest Mall hires Brees Communications

Hillcrest Mall of Richmond Hill, ON has retained Brees Communications of Toronto as its advertising agency of record. The agency will undertake a rebranding initiative for the mall that will incorporate strategy, creative, media planning, buying and a launch event in the fall. Hillcrest Mall is owned by Oxford Properties.

"With the quality of the new tenants we have coming in, we chose a team with a proven track record in retail branding," said Lisa Resnic, marketing director at Hillcrest Mall. "Brees has the strategic talent, the creative portfolio and the media savvy we need for our big launch."

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