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Oxford Properties debuts StyList service

Toronto-based real estate developer Oxford Properties Group has introduced a new online service called StyList that allows consumers to search for and purchase products across a variety of retailers at a single shopping mall in a single transaction. The order is assembled by company staff and made available for pick up either in the mall or at the curbside. At launch, the service is available at Toronto mall websites Yorkdale.com and ShopSquareOne.com.

“We know that the customer journey begins on-line with customers searching before they buy a product,” said Lucia Connor, marketing vice-president at Oxford Properties. “We designed StyList to let visitors make the most of their time at our centres beyond shopping, to enjoy dining and entertainment amenities. By providing real-time live inventory from participating retailers, our customers can plan ahead before they shop in-mall or browse on-line and buy from multiple stores in a single transition. Our StyLists complete the transaction by shopping each store and packaging the items for in-mall or curbside pick-up at no additional charge for the service.”

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